As Bastian has pointed out, you need to establish first what your plan or purpose is with your social media profile.
In a business setting, the importance of social media grew in the past couple of years. Many companies have taken notice of the multitude of meaningful conversations out there and ignoring this new environment just does a disservice to a company. Twitter, Facebook, and other social sites are important to use, not only because there are tangible user benefits to them, but because your presence there also signals that you’re active in the social marketplace.
Here are a few guidelines in using social media in business:
- If a client has $2000 per month to spend, what kind of social media service would you offer them?
- Which is the best Social Media training institute in Madhapur?
- Quel est l'outil le meilleur et le plus simple à utiliser pour l'analyse des médias sociaux?
- It seems use of social media has also emerged as a key tool for committing cybercrimes, what is your take on this?
- Should you trust your employees with social media? Why or why not?
- Use it
– Perhaps the biggest challenge companies face when starting a social media presence is gaining a broad number of following. Now this takes time and patience and keep in mind not to buy followers because it’s a waste of money. I mean, what’s the point if you’re incapable of interacting with your followers?
- Use relevant media
– One word: images. It’s been found that content with images gets 94% more views than those without. Of course, it’s crucial that those images are relevant to your message, otherwise it wouldn’t make sense.
- Keep accounts active
– Having an active social media profile lets people know your business is an active member of the social world. Remember that customers and potential partners connect with you online through social media, and if your account is inactive for a period of time, people could tend to forget about your brand.
- Interact with people
– Replying to your customers’ queries and comments, liking relevant posts, and retweeting customer feedback makes your brand appear more human rather than mechanical. It shows that you really listen to them and that you’re always looking for ways to improve your product.
Basically, use your business profile as if it’s a real person that embodies the values of your company. My colleague at Tenfold has written an in-depth article on How to Craft an Effective Social Media Strategy in our blog at Tenfold and I think you’d gain more insights there about this topic. Cheers!