How to handle a social media presence

As Bastian has pointed out, you need to establish first what your plan or purpose is with your social media profile.

In a business setting, the importance of social media grew in the past couple of years. Many companies have taken notice of the multitude of meaningful conversations out there and ignoring this new environment just does a disservice to a company. Twitter, Facebook, and other social sites are important to use, not only because there are tangible user benefits to them, but because your presence there also signals that you’re active in the social marketplace.

Here are a few guidelines in using social media in business:

  1. Use it
    Perhaps the biggest challenge companies face when starting a social media presence is gaining a broad number of following. Now this takes time and patience and keep in mind not to buy followers because it’s a waste of money. I mean, what’s the point if you’re incapable of interacting with your followers?
  2. Use relevant media
    One word: images. It’s been found that content with images gets 94% more views than those without. Of course, it’s crucial that those images are relevant to your message, otherwise it wouldn’t make sense.
  3. Keep accounts active
    Having an active social media profile lets people know your business is an active member of the social world. Remember that customers and potential partners connect with you online through social media, and if your account is inactive for a period of time, people could tend to forget about your brand.
  4. Interact with people
    Replying to your customers’ queries and comments, liking relevant posts, and retweeting customer feedback makes your brand appear more human rather than mechanical. It shows that you really listen to them and that you’re always looking for ways to improve your product.

Basically, use your business profile as if it’s a real person that embodies the values of your company. My colleague at Tenfold has written an in-depth article on How to Craft an Effective Social Media Strategy in our blog at Tenfold and I think you’d gain more insights there about this topic. Cheers!

It’s about communication, so you handle social media by definition.

What you must have is a plan or a rough idea. Here you have to specific, make specific plans and ask the right questions.

What do I want to achieve with my social media presence? What KPIs reflect success or failure?

What is a social media presence? Is it facebook, is it twitter, is it X, Y, Z or a combination off all and which do I really need to be successful?

If you know these answers, you and I will will be able to determine the next steps. (Spoiler: Hard work, long hours, failures, errors and success.)

For me, your presence is the same as being Face to Face to someone. If you meeting someone in real life, the way you behave should be mirrored online. If someone says something to you online, if you aren’t prepared to say your answer to them Face to Face in real life – why say something different online?

Be yourself online as you would be in real life – be real and truthful