What will happen if Google start not considering backlinks for ranking pages?

Online Digital Care is a digital marketing company that has been serving its clients since 2013 concerning their promotional and marketing needs. Be it SEO or website designing, logo designing or marketing collateral designing, our company offers all the related services that contribute in promoting businesses online. Web promotions are the most effective form of marketing and promotions as through the web you could reach masses in minimum time, and maximum results could be achieved. We do utilize the advantages of web world and make the companies popular among their targeted customers so that the best could be achieved in minimum time.

You need to understand why your site might be bleeding. It could be either because:

  • Google penalized the site.
  • The site has some issues that led to the ranking drop.

The first thing you need to do is to asses the situation and understand what’s broken on your site. I’m going to cover some of the methods which could save your site from “falling off the Google’s SERPs

Here are 6 important reasons Google not considering your site in ranking pages and how you should address the drop…..

1.You Got Out Ranked by a Competitor

1.1. How to Diagnose This?

This is usually a slight drop in ranking. You will see your competitors site that outranked you and the other sites will usually be in the same positions as before.

1.2. How a Identify a Competitor Outranking Issue?

You should constantly monitor and analyze your competitors sites and social profiles to better understand what are they doing.

1.3. How a Prevent Yourself From Being Outranked by a Competitor?

Tracking your main competitors and understanding their link building strategies could predict their next moves.

  • Keep a close eye on their content tactics and link building strategies.
  • If they are steadily growing it means they’re doing something right. Understand and adapt your strategies accordingly. You should try to be very diverse and creative with your content marketing strategies if you want to differentiate yourself from the competition.

2. Your Site was Demoted due to On-page Issue.

How to Spot if the Demotion is due to an On-page Issue?

This is either a big drop or your site can not grow in rankings. It may be a sign of concern when your rankings start to slowly fall behind other sites, even though you’re seriously trying your best to create content and building links……..

3. Your Site Dropped Because it is Losing Links

4.1. How does this Demotion look like?

This is either a slight or big drop. You will see huge spikes in link velocity, as you’ll have a lot of inbound links disappearing from your link profile.

4.2. How to Identify and Solve such a Drop due to Lost Links?

Check your site link lost in the last 90 days. If you see a lot of lost links this might indicate the ranking drop. Check those links individually. If those links were intentionally removed by webmasters this might be a red flag to Google that those were unnatural links. I can not advise you here to ask them back, as Google may penalize you in the future. This drop might have happened sooner or later without those webmasters dropping those links……. http://www.onlinedigitalcare.com

Google is not at the stage to dump the backlinks as a ranking factor. Last SMX conference, Google official said that the backlinks will be the ranking factor as to determine the relevancy. The company is developing their algorithm much stronger and smarter to understand the content language. May be, they might reduce the weightage of backlink factor, but they cannot drop it. (My 2 cents)

Link Building is one of the most important factors for ranking in Google’s SERPs. But there are some other factors except back linking which can help you to get better traffic and better results at the Google SERPs.

  • Make your website super fast
  • Focus on quality content which solves problems
  • On Page SEO must be rocking
  • Build relationship with niche bloggers
  • Take social media seriously

Backlinks Will Always Be The Life-blood Of SEO