Here are a few pointers that’ll help:
- Keep your brand identity consistent.
- Understand and know your audience specifically – age, gender, culture, professional, language etc
- Define your target locations accurately. Don’t randomly choose to target the globe or PAN India unless you’ve got strong resources and money. Start with cities, states etc.
- Develop a brand strategy which will act as a foundation from theronwards.
- Have clear understanding of your ACTUAL competition.
- Brainstorm over the best communication line based on your audience. Communication could be emotional, cognitive, direct etc.
- Communicate your brand story, products or services in a clear manner.
- Stick to your base communication line even though you can opt to change them based on campaigns, specific dates, seasons etc.
- Most importantly have clear understanding of your budget.
There’s lots more to add but you could start with these.
- Does the 80/20 rule still apply for social media business posts? An 'expert' told me that every post should be about lead generation only.
- Is there any workshop conducted on social marketing?
- What is the best marketing tool today?
- How to use social media to promote my new book, 'Antidote'
- What's the fundamental knowledge or principles of marketing that everyone should consider before launching a campaign?